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Matthew Clark's Simon Jerrome on why the wine trade needs to completely overhaul trade tastings

Published:  13 May, 2014

With the new-look London Wine Fair round the corner the changing face of trade tastings is high on the industry agenda. The wine trade landscape is looking for a new and more engaging approach to tastings and customer events.  This year has seen some of our competitors cancel annual tastings in favour of smaller events, while the Australia Day tasting saw a move from the traditional approach to introduce a focus on food to attract the on-trade. 

 

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