UK number one export market for Brazilian wines

By Gemma McKenna

Published: 11 June, 2014

The UK is now the number one market for Brazilian wines, accounting for one fifth of its exports, with value sales rocketing 224% by value in the past four months compared to the whole of 2013.

A total of 16 producers now export to the UK, and in the last four months their sales accounted for US$1.2 million by value and 283,000 litres by volume. Retailers are hoping today's World Cup kick off will stimulate demand for the host country's wines.

Wines of Brasil UK accounts for one fifth of Brazilian wine exportsAs the UK hits the number one spot for Brazilian wines, retailers are hopeful that the World Cup will further contribute to the country's success.

Export figures obtained from generic body Wines of Brasil show that the country exported a total of US$5.7 million of bottled wines in the first four months of 2014, achieving an average price of US$4.33.

The British thirst for Brazilian wines has been spurred on by major retailers expanding their selections and new agency agreements.

Waitrose is launching five new Brazilian wines and a new category in stores in time for the World Cup. These range from own-label 2013 Chardonnay and Merlot for £8.99, to Leopoldina Chardonnay 2012, from Casa Valduga for £13.49.

Marks & Spencer has also launched three new wines and a fourth is scheduled to hit stores soon. These include Intenso Teroldego 2013, Salton, £9.99 and Coconova Sparkling Brut NV from Miolo Wine Group for £8.99.

Supplier Copestick Murray has recently launched its I 'heart' Brasil sparkling Moscato which is already available through Tesco, Bargain Booze, Rhythm and Booze, Londis and Budgens.

Wines Of Brasil is supporting retailers with the Wake up the Brazilian in You campaign, which includes a consumer competition to win a trip to Brazil in 2015. Retailers can also win a trip to the Mardi Gras Carnival next year. So far 92 retailers have signed up to participate.

There is even an official World Cup wine which Wines of Brasil hopes will bring added attention to all the country's wines in the UK and its key export markets around the world. Brazilian winery, Lidio Carraro, won the pitch to create the official wine for the Brazilian World Cup and developed its Faces range featuring a red, white and rosé.

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