Subscriber login Close [x]
remember me
You are not logged in.

Maria Chebotova: what we can learn from Think Red Think Côtes du Rhône campaign

Published:  07 June, 2014

Intense market competition makes it hard to be successful in the UK. As the epicenter of the wine world it is easy to be lost in the tons of advertising campaigns and communications. But having been recognised as having one of the best UK trade campaigns in recent years, the Côtes du Rhône has been doing something different. Olivier Legrand, marketing director at Inter-Rhône, and one of the creative minds behind the Think Red Think Côtes du Rhône concept shares some of the secrets of its success with

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.


Subscribe today for unrestricted access to ALL content and receive all email newsletters.

Already a subscriber?

Please log in using the link at the top of the page to see this article and all subscriber-only content.