Tesco ramps up Finest range in response to consumers
Tesco customers' calls for increased variety in its Finest wine range were answered this week as the supermarket added seven new wines - including a Riesling from Slovenia.
Tesco customers' calls for increased variety in its Finest wine range were answered this week as the supermarket added seven new wines - including a Riesling from Slovenia.
New lines will be available in store this week, in order to increase the breadth of the range and "take customers on a journey of exploration and discovery".
Customers will find a greater selcetion of Tesco Finest wines lining shelves from this weekCustomers called for greater variety in the Tesco Finest wine range, and the supermarket has delivered, boosting the range with seven new products.
Newcomers to the range include classics such as Font Bonnet Medoc and St Chinian to quirkier Grechetto and Slovenian Riesling.
Laura Jewell MW, who heads up wine product development, said: "The wine team is constantly on the lookout for new and exciting wines to add to the finest* range. The secret of our success is working closely with winemakers to source the best quality wines possible, as well as listening to our customers to understand exactly what they like to drink. From a stunning single vineyard Shiraz from our friends at Howard Park in Western Australia to the lesser known Grechetto from Italy, each one has been carefully selected to offer something special for the customer. We are proud of the wines in the finest* range and look forward to introducing the latest additions to our customers and the media."
The new Finest wines are:
- Valdobbiadene Prosecco DOCG NV rrp £14.99
- Cobblestone Shiraz rrp £15.99
- Slovenian Riesling 2013 rrp £7.99
- St Chinian 2013 rrp £8.99
- Domaine Aubersmenil Fitou 2012 rrp £7.99
- Font Bonnet Médoc 2012 rrp £8.99
- Grechetto 2013 rrp £6.99
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Last week the Tesco announced it would offer consumers wine tastings - complete with ambassadors - in their own homes or community spaces. It is trialling 10 informal tastings over the next six months, with wines specially chosen according to the customer's preferences and requests. The initiative is designed to break down barriers between customers and wine, which Alison Purdie, marketing manager for Tesco Wine by the Case, said can be "daunting to the majority of people".
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