Origin Wine's Stormhoek Stack launches in UK

By Gemma McKenna

Published: 04 August, 2014

Origin Wine's Stormhoek Stack - a 75cl bottle which snaps into four ready-to-drink glasses - has gained its first UK listing at Tesco.

Stormhoek The 'snappable' four-glass Stormhoek StackThe Stoermhoek 4-glass offering is the latest packaging innovation to hit the UK market. Single serve wines are proving increasingly popular.

The South African brand has described its new packaging as "trailblazing" and said it breaks all the rules of traditional wine packaging.

The environmentally friendly Stormhoek Stack is 100% recyclable, lightweight and shatterproof, which Origin says makes it perfect for outdoor events and picnics.

The stack comprises four individual 18.7cl PET stemless glasses that look and feel like glass - but are 50% lighter and have a shelf life of 96 weeks. Each stemless glass is heat sealed with peel-back foil lids and the entire stack is bound with a shrink sleeve label that has a tear-strip for easy opening.

Bernard Fontannaz, managing director at Origin Wines, said: "The unique StackTek technology offers consumers the convenience of a non-breakable, single-serve glass of wine while retaining the elevated image of wine in a stylish glass.

"The Stormhoek Stack provides consumers with a practical, emotional and environmental benefit whilst enjoying their favourite wine wherever they choose and provides a unique point of difference at social occasions."

Launched initially in one variety, the Stormhoek Stack Chardonnay is available now in selected Tesco stores, rrp £7.49.

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