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Strong UK delegation of senior executives to appear at global Wine Vision conference

Published:  24 October, 2014

Robin Copestick of Copestick Murray, Troy Christensen of Enotria and Simon McMurtrie of Direct Wines are part of a strong UK line up of major executives that have signed up as key speakers at next month's global Wine Vision conference.

 

 

Robin Copestick of Copestick Murray, Troy Christensen of Enotria and Simon McMurtrie of Direct Wines are part of a strong UK line up of major executives that have signed up as key speakers at next month's global Wine Vision conference. 

They will join senior wine figures from around the world at the three day event being held at London's Hurlingham Club to analyse and discuss the key issues facing the global wine inustry.

Other key UK players taking part include Denis O'Flynn managing director of Pernod Ricard UK, design guru Kevin Shaw of Stranger * Stranger, English winemaker, Stephen Cronk of Mirabeau en Provence, Professor Charles Spence, Oxford University

Other major players set to speak include wine economist Mike Veseth, Moett Hennessy's Jean-Guillaume Prats, Mike Ratcliffe of Warwick Wine Estates, Charles Banks of Terroir Specialists, Jaime Araujo of Terravina and Sara Norell of Systembolaget.

Copestick wil share the story of the I Heart wine brand which was launched in 2010 and is now sold in 18 countries around the world and is currently not only the second fastest growing wine brand in the UK, but the fastest growing Pinot Grigio brand and the leading Eastern European wine brand in the category.

Copestick will tell Wine Vision how the brand, which is centred around promoting a particular grape variety under the I Heart label, was conceived and then rolled out across the world. I Heart has been seen as branded alternative to the varietal-led wines that have become such an important part of supermarket own label ranges.

The three day event will include a number of set piece debates looking at the future of wine retailing, consumer behaviour, sensory analysis, supply chain collaboration, social media and marketing innovations and the future of supplier and retailer relaitionships in light of the TescoGate affair.

You can find more details about Wine Vision here.

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