Subscriber login Close [x]
remember me
You are not logged in.

Cockburn's Port looks to capture spirit of family Christmas with new festive campaign

Published:  13 November, 2014

Cockburn's Port is hoping to capture the spirit of Christmas with a new print and online advertising campaign that breaks this week.

Cockburn's new Christmas campaignCockburn's new Christmas campaignCockburn's hopes to tap in to family and social occasions during Christmas with its new print and media campaign

Cockburn's Port is hoping to capture the spirit of Christmas with a new print and online advertising campaign that breaks this week.

The campaign looks to link family, social occasions around Christmas with recipes for how to enjoy

Cockburn's Special Reserve Port over the festive season, under the strapline 'Mix & Enjoy'.

The advertising is to run across a number of print titles in the weeks up to Christmas including MailOnline for the next eight weeks.

The campaign, which has been put together by the Corner agency, hopes to capture the moment when family and friends are together enjoying a glass of Port.

Paul Symington, managing director of Cockburn's Port said of the new campaign: "Since we bought Cockburn's in 2010 we have taken the brand back to its roots in the Douro vineyards, concentrating on the quality of the wine. Now it is time to take Cockburn's to the consumer, using the humorous approach that has always been associated with the brand since its ground breaking TV ads of the 1970s.

This humour is associated with the real world of families and the special and memorable moments when dispersed families get together and when Cockburn's Port is often enjoyed. The Corner have taken this concept and given us a great campaign."

Neil Simpson, founding partner at The Corner London said: "Nothing says Christmas like a family situation and that's what we've aimed to convey with these atypical festive ads. It's a busy period for seasonal advertising and we've tried to steer clear of the crowd and create a campaign which employs the heritage of the brand."

Keywords: