Ribera del Duero and Rueda combine for UK push
The Spanish wine regions of Ribera del Duero and Rueda are teaming up for a series of trade and consumer events under the banner of the Two Rs Roadshow in October and November.
The two regions have worked together on promotions in the US.
More than 40 wineries from the DOs are participating, all with distributors in the UK and Ireland, though many of the featured wines are new to these markets.
Vicente Marco, marketing director of the Consejo Regulador de la Denominación de Origen de Ribera del Duero, said: "We look forward to another year promoting our wines in the UK where the popularity of Spanish cuisine has led to an unprecedented boom in Spanish wine sales.
"We want to maintain our position as a top quality region that produces a breadth of styles available at different price points.
"Our partnership with Rueda has been very successful in the US and we hope to have the same warm reception in the UK."
Events will take place in Edinburgh on October 13 and 14, Manchester on October 29 and Dublin on November 10 and 11.
More details here.
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