Enotria rebrands as Enotria & Coe following Coe Vintners acquisition

By Mathew Lyons

Published: 19 January, 2016

Premium wine distributor Enotria has announced that it is rebranding as Enotria & Coe, following its acquistion of leading competitor Coe Vintners in August 2015.

The brand transition will begin on February 1, and will be formally unveiled to the trade at Enotria & Coe's 2016 Showcase on February 23 at The Old Truman Brewery on London's Brick Lane.

Troy Christensen, chief executive of Enotria & Coe, said, "After many months of hard work, detailed preparation and analysis we're delighted to preview our new business and brand.

"What's apparent is that success in the premium drinks market requires a unique business model; one which we're confident that we have as Enotria & Coe.

"We have a unique vision; one that we will work tirelessly toward in the coming months, years and beyond.

"Our passion is to inspire and create value for our partners through our crafted drinks portfolio, our unique insight and truly outstanding service.

"While our home and heartland may be in London, we're a UK-wide business and we see great potential across all regions.

"We have an opportunity to develop exciting, engaging sales and marketing programmes with our partners, which means we're in a perfect position to add value for suppliers, customers and consumers.

"We want to be a game-changer in the market and we have the people, the process and the passion to make this happen."

Mike Beavan, marketing director, said, "We have developed a contemporary and distinctive brand - a brand that will become synonymous with innovation, product knowledge, strength in partnership and commitment to quality."

Beavan, formerly with Coe Vintners, joined the leadership team at Enotria & Coe last week alongside commercial director Matt Davies.

Enotria & Coe invested heavily in new facilities and systems last year, including an expanded 80,000 sq ft warehouse space in Park Royal, West London.

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