CIVB appoints Fiona Juby as UK market consultant

By Mathew Lyons

Published: 18 March, 2016

The Conseil Interprofessionnel du Vin de Bordeaux wines has hired Fiona Juby as its market consultant for the UK.

Juby, who took up the position last month, has over 30 years' experience in the wine and spirits sector.

She joins the CIVB from Barwell & Jones, where she was marketing director. Juby played a lead role in restructuring and rebranding the agency, developing marketing strategies both for it and its wine partners.

Previous experience includes managing Seagram UK's Champagne and sparkling wine portfolio. While at Seagram, Juby helped grow Mumm's Cuvée Napa into one of the UK's leading sparkling wines in the 1990s.

As UK market consultant, Juby will be responsible for driving and promoting the CIVB's marketing strategy to relevant stakeholders in the UK trade and elsewhere, as well as keeping the CIVB informed of all developments in the UK market.

Juby takes over the position from the recently retired Douglas Morton, who undertook the role successfully for ten years.

François Jumeau, marketing director for the CIVB, said: "We are delighted to welcome Fiona to the team. She brings a wealth of experience and knowledge to the role, both of which will be instrumental in the delivery of our marketing activities in the UK in the coming years.

"We would also like to take this opportunity to thank Douglas for his contribution to Bordeaux wines over the last decade."

Juby said: "I'm delighted to be joining Bordeaux wines at such an exciting time. I am passionate about how we can inspire consumers and the trade alike to rediscover the region."

Juby will be working closely with Bordeaux wines' advertising and communications agencies, including the recently appointed CUBE Communications.

CUBE is a drinks sector-focused PR agency. It has been appointed by CIVB to handle all media relations and press office activity for the next three years.

The CIVB, also known as the Bordeaux Wine Council, represents nearly 6,600 Bordeaux producers and 300 négociants.

As well as providing a collective voice for the region in marketing and communications, the CIVB provides information to its members on market trends, oversees quality-control issues, and represent the industry on a range of commercial issues, from protecting terroirs and fighting counterfeit goods to developing wine tourism in the region.

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