Top 10 UK wine brands by value
The top two wine brands by value in the UK have both managed to clinch the top spots despite seeing a dip in value sales compared to the previous year, according to the latest figures.
The top two wine brands by value in the UK have both managed to hold onto the top spots despite seeing a dip in value sales compared to the previous year.
According to the latest figures, Hardys has retained pole position, with a total of £315.7m in value sales for the 52 weeks to July 2016, despite a 3% dip on the previous year (£325.8m).
Blossom Hill also held onto its number two spot, although it slid by 15% from £243.2m in 2014/2015 to £207.9m in 2015/2016.
The brand sports the lowest average bottle price on the list at £4.93 per bottle.
The data, from IRI Reports, shows the top 10 wine brands in the UK by value in the year to July 2016.
In third place, Echo Falls was up 3% from £188.5m to £194.1m, while Concha y Toro brand Casillero del Diablo, leaped from eighth to fourth place with a highest average bottle price in the top ten.
In 2015/2016, Casillero del Diablo saw their second highest value growth year-on-year, up 34% from last year, thanks in part to its partnership with Sky Cinema, which was extended in March 2016 for a further 12 months.
"The brand's continued outstanding performance is driven by strong relationships with our retail customers and with consumers, via a mix of price promotions and brand building activity, leveraging our Sky Cinema partnership on-pack, in-store, and above the line," Concha y Toro marketing manager Laura Thomas said.
"We have just launched a new national on pack campaign on over four million Casillero del Diablo bottles, giving consumers a chance to win a Sky TV package every month and the Ultimate Home Cinema package.
"We are hugely ambitious for the brand, and expect it to continue to add value to the wine category and make further advances in the next few years. "
Australian winery Mcguigan held onto its fifth spot, with growth up 9.64% to £119.9m.
But the brand which saw the most growth was California's Barefoot, with value sales rising an impressive 37.45% to £107.3m.
Barefoot jumped from tenth place on last's year's list to sixth.
There was slowing growth for Gallo, Isla Negra and Jacobs Creek, which made up the second half of the list.
Chilean wine brand Casillero del Diablo took Gallo's previous spot in fourth place, while Gallo slipped to seventh place this year.
Joining the list at number ten is Yellow Tail, which enjoyed an impressive 33% growth spurt to £85.8m in values sales.
Yellow Tail joins as Kumala is edged out of the top ten, after occupying the number nine spot for the 2014/2015 year.
| Brand | Value sales 52 weeks to July 2015 | Value sales 52 weeks to July 2016 | % change | Average price per 75cl | |
|---|---|---|---|---|---|
1 | Hardys | £325.8m | £315.7m | -3.08% | £5.18 |
2 | Blossom Hill | £243.2m | £207.9m | -14.52% | £4.93 |
3 | Echo Falls | £188.5m | £194.1m | 2.95% | £4.97 |
4 | Casillero del Diablo | £89.7m | £120.2m | 33.97% | £6.13 |
5 | Mcguigan | £109.3m | £119.9m | 9.64% | £5.15 |
6 | Barefoot | £78.0m | £107.3m | 37.45% | £5.79 |
7 | Gallo | £113.5m | £98.6m | -13.15% | £5.48 |
8 | Isla Negra | £92.8m | £90.8m | -2.18% | £5.04 |
9 | Jacobs Creek | £93.3m | £88.0m | -5.71% | £6.01 |
10 | Yellow Tail | £64.5m | £85.8m | 33.04% | £5.96 |
*IRI Reports, Total Off Trade, 52 weeks ending July 16, 2016.
Keywords:
Search
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
