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Innovations catalogue

Published:  18 January, 2007

Bessire Innovations is a new, screwcapped Vins de Pays d'Oc range of wines.

The range consists of three dual-varietal wines: a red, which is a blend of 60% Merlot and 40% Syrah; a white, comprising 55% Sauvignon Blanc and 45% Chardonnay; and a ros of 55% Syrah and 45% Cinsault.

Xavier Renerre, Bessire export manager, says: Bessire wanted to create a new range of quality and value-for-money vins de pays wines adapted to a 21st-century lifestyle - free of cork taint, easy to open, portable and, of course, easy to drink whatever the occasion - picnics, barbecues or Friday nights in.'

The wines will retail in the off-trade for around the 5 mark, and half bottles will also be available.