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New Jacob's Creek range

Published:  18 January, 2007

Pernod Ricard Travel Retail Europe and Jacob's Creek have launched Jacob's Creek Winemaker's Selection, a new range of wines available exclusively to travel retail channels.

The two-strong range consists of a Cabernet and a Chardonnay positioned in the most attractive price segment for travellers'. The Winemaker's Selection has a recommended retail price of around 12/€17/$22, depending on local taxes and conditions.

Grapes are sourced from across South Australia, with the finished wine getting extended maturation' in American and French barrels.

Pernod Ricard said Jacob's Creek tripled its volume sales within travel retail between 2002 and 2004.