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Boisset to launch Tetra Pak wines

Published:  18 January, 2007

Burgundy-based negociant and producer Boisset is planning to launch Tetra Pak wines to the UK.

The company has already released its French Rabbit range, packaged in Tetra Pak, in Canada earlier in the year, and the range will get a UK launch early next year, although the exact line-up of wines has not yet been decided.

When Boisset targeted Canada with the packaging, general manager David Bantey said that Tetra Pak qualities included an outstanding ability to protect the quality and flavour of wine, their light weight, and they're recyclable'. He added: For consumers, Tetra Pak cartons are ideal because they are easy to carry, won't shatter, and are particularly suitable around the patio, pool, dock, campsite, and other similar areas.'