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New set of wheels

Published:  18 January, 2007

New Zealand producer Seifried Estate has unveiled new packaging for its Old Coach Road range, which was launched more than 10 years ago.

Head winemaker Chris Seifried says that sales have increased by 50% in New Zealand since the new look came out.

The estate is based in Nelson, and the name of the range was inspired by the fact that mail deliveries used to run through the area, close to the vineyards.

The range, which retails for between 8.99 and 10.99, comprises the 2005 Sauvignon Blanc, the 2004 Unoaked Chardonnay and the 2003 Pinot Noir.