Subscriber login Close [x]
remember me
You are not logged in.

1.5M campaign from Disaronno

Published:  18 January, 2007

Italian Amaretto liqueur Disaronno is warming up for Christmas with a 1.5 million national television advertising campaign.

Featuring young women on a night out with friends, the advert will launch on 13 November and run for six weeks. This is the largest campaign of its kind from Disaronno, representing a 38% rise on previous TV advertising costs.

Andy Corris, brand manager for Disaronno at First Drinks Brands, said: We have enjoyed a fantastic 2006 and seen very strong sales growth of 22%, outperforming the liqueurs market which is showing only 2% growth.'