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Bacardi brings Mojito lifestyle experience to travellers

Published:  18 January, 2007

EUROPE: Bacardi Global Travel Retail Division has organised an interactive sampling programme for its best-selling Bacardi rum brand at selected airports in Europe.

The specially designed Bacardi Mojito Lifestyle Experience stations give travellers the opportunity to taste Bacardi Mojito cocktails.

Passengers can learn how to make the drink from trained bar staff and, with the purchase of any one-litre bottle of Bacardi Superior, they receive a Bacardi muddler and leaflet on how to make Mojitos at home.

Bacardi Mojito experience features different shades of greens, to highlight the taste and colour of the mint and lime ingredients.

A large screen will also display the Bacardi Mojito muddler TV advertisements and the new Bacardi "Elixir" advertising campaign.

The Bacardi Mojito Lifestyle Experience has already featured in Frankfurt, Copenhagen, Amsterdam Schiphol, Brussels and Rome and will continue to make its way to Gatwick (1-31 August), Munich (1-31 August), and Antalya (20 August -20 September) until September 2007.

By the programme's conclusion, an estimated 250,000 European travellers will have sampled and experienced the Bacardi Mojito.

A special website has been created to showcase the Bacardi Mojito at