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English and Welsh wines released by Tesco

Published:  18 January, 2007

Tesco is going down the local route through the launch this week of a range of English and Welsh wines, which will be available in selected stores local to the vineyards concerned.

The five wines - which include a sparkling, red, ros and two whites - will join the five English and Welsh wines currently listed in Tesco.

Over the last 12 months, Tesco has created eight regional buying offices, designed to source and support local farms and producers. The five new additions are said to signal Tesco's intent to "offer local produce to local customers" across all forms, including the burgeoning UK wineries. The regional buying offices allow Tesco to source limited availability local wines to offer to its customers.

Hampshire producer, Wickham, was awarded a listing following its victory in the Tesco Drinks Awards for its Wickham Celebration Ros. Retailing at 6.99, the wine will be available in 14 local Hampshire stores.

Essex-based winery, Sandyford, has two new local listings. Sandyford Clover Hill White and Sandyford Special Reserve Red, will be available at 8.60 and 8.99 respectively. They will both be sold in 13 stores around the Essex and Cambridgeshire areas.

Established in 1971, the Carr Taylor Estate will have its flagship dry white, Carr Taylor Alexis, available at 6.95 in four stores in the Sussex area. Finally, Tesco will be listing a sparkling wine from Welsh producer, Glyndwr, based in the Vale of Glamorgan.

It is one of the oldest and largest established vineyards in Wales, and its Glyndwr Welsh Sparkling will be available priced 14.99 in four stores in Cardiff, Swansea and Carmarthen.

Dave Peek, Tesco buyer for English and Welsh wine, said: "Thanks to strong support from our local buying teams, I am very pleased to see English and Welsh wines become part of Tesco's growing range of locally sourced products.

"Despite a challenging vintage last year, I am confident that English and Welsh wines have a bright future. Improved site selection, increased investment in the vineyards and wineries combined with developing customer interest in this category are all positive signs."