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Sparkling Ros launched by Mateus

Published:  18 January, 2007

A sparkling version of Mateus Ros is being launched in the UK through agent First Drinks Brands in a move targeted at both multiple grocers and independent stores.

Mateus Ros Sparkling Brut Ros made its UK debut at last week's London International Wine Fair (LIWF) and at a likely retail price of 7.99 it will compete on-shelf with Spanish and Italian sparkling wines.

First Drinks Brands is said to be negotiating with two leading supermarket chains to stock the drink, while its cash and carry team will soon be presenting the new product to the impulse channel.

The 12% alcohol by volume sparkling version is made primarily from Braga, the most widely planted grape variety in the Bairrada region of Portugal. It is being marketed as both an aperitif as well as an accompaniment to main meals and desserts.

The new addition joins a Mateus range that also comprises the original Mateus Ros, a Shiraz Ros and a Tempranillo Ros.