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Trinity Oaks Wines invests in forests

Published:  18 January, 2007

Trinity Oaks Vineyard, part of the Trinchero Family Estates portfolio of wines, has boldly pledged to plant a tree for every bottle of wine sold over the next year as part of their inaugural One Bottle, One Tree campaign, set to kick off nationally July 1st.

One of the largest programs of its kind in the wine industry, Trinity Oaks has collaborated with Trees for the Future, a non-profit organization specializing in sustainable agroforestry.

"With the 'One Bottle, One Tree' program, we plan on helping plant well over a million trees in the coming year," said Bob Torres, Trinchero family member and Senior Vice President of Operations for Trinchero Family Estates. "It's an undertaking that is very important to us as stewards of the land, but also allows our consumers and trade partners to play an active role in achieving a greater environmental good."

Trees planted as part of the One Bottle, One Tree campaign will help restore tree cover to tropical landscapes throughout Africa, Asia and Latin America, and effectively remove approximately 45,000 tons of CO2 from the Earth's atmosphere each year - enough to offset over 4.5 million gallons of gasoline emissions.

Trinity Oaks is a subsidiary of Trinchero Family Estates, a company wholly owned and operated by the Trinchero family, Napa Valley vintners since 1947.

The company produces the wines of Sutter Home, Trinchero, Montevina, Terra d'Oro, Folie a Deux, Napa Cellars, Menage a Trois, the number one alcohol-removed wine, Fre, and imports Reynolds Vineyards, Little Boomey and Angove's wines of Australia.