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Walders Liqueur gets new UK distribution deal

Published:  18 January, 2007

United Brands, the premium independent drinks agency based in Southampton, has secured a deal with Walders Creamy Coffee Liqueur, to distribute the brand throughout the UK from July 2008.

Currently distributed by Walders Ltd, the brand has achieved success on a regional scale with a focused distribution and consumer strategy in Glasgow. The decision to form a partnership with United Brands will involve a larger scale national program with consumer support planned from the Autumn of 2008.

Rob Preston from United Brands said "We are delighted to be involved with Walders and very much looking forward to the opportunity to take it to the next level of distribution. It is an exciting brand, and is a perfect addition to the United Brands premium portfolio."