Subscriber login Close [x]
remember me
You are not logged in.

Akashi-Tai downsizes to attract consumers

Published:  03 September, 2008

Japan's leading boutique sake brewery, Akashi-Tai, is introducing 300ml bottle sizes across its portfolio alongside its range of full sized bottles. The smaller sizes have been developed to recruit both trade and consumers to the sake category and encourage existing consumers to experiment with the diversity of styles across the portfolio. The 300ml bottles are also targeted to on-trade establishments wishing to list sake, but with low by-the-glass volumes, to ensure quality of stock is maintained.

Access to this article is restricted.

You need to have a valid subscription to access this content. If you already have a subscription please log in.


Subscribe today for unrestricted access to ALL content and receive all email newsletters.

Already a subscriber?

Please log in using the link at the top of the page to see this article and all subscriber-only content.