Constellation launches loyalty scheme

Constellation Europe is launching a loyalty scheme for its on-trade exclusive wine brand Jack Rabbit.

Designed to reward loyal customers for stocking the brand, the Jack Rabbit Wine Club allows licensees to earn points when they order stock. Points can then be exchanged for a wide range of POS materials, gifts or leisure experiences.

Launching April 1, Jack Rabbit Wine Club is free to join, stockists should visit www.jackrabbitrewardsme.com or call freephone 0800 731 3047 to register.

Jack Rabbit customers collect points printed on each case of wine they order and then redeem their points against branded POS materials such as glasses, carafes, chalkboards and ice buckets. Gifts such as a Sony DAB radio, a barbecue or a Nintendo DS are also available plus activities such as a spa day, a UK vineyard tour with a tutored tasting or motor racing at Silverstone.

• Sommeliers