Bibendum's Richard Cochrane offers Olympic support and advice

1. Focus on key wines

Unless you are the sort of venue that is known for an extensive wine list with pages and pages of choice, think about using a short, more focused list during the games.

This will make stock control easier, allow you to focus on key profitable products, and reduce consumer indecision at busy times. And, remember, a short list can still be fantastic both in terms of variety and consumer experience, as places such as Ten Cases and Burger & Lobster demonstrate.

2. Stock up

This sounds obvious but it will be far easier to receive deliveries before the games than during them. Reduce the need for regular top-ups while the traffic restrictions are in place and stock up now.

3. Think about fine wine

The games will bring a lot of big spenders to the UK and some of them will want so splash out on top-end wines. Consider keeping a bottle or three of expensive Champagne or Bordeaux to hand for such occasions. They needn't take up much space or cash but guarantee you won't miss out on a potential big sale.

4. Have a delivery plan B

We all know deliveries will be difficult but we don't know what will happen if transport arrangements have to change at short notice because of security or other concerns. Make sure you have a plan B up your sleeve so you can always get what you need from your suppliers.

5. Go local

Consider listing English wines over the summer, if you haven't already. What else will people want to drink to celebrate another Team GB gold medal than a glass of English fizz?

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