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Pernod kicks off fourth Tahona Society cocktail competition

Published:  12 March, 2013

Pernod Ricard is to roll out its Olmeca tequila brand's Tahona Society cocktail competition for the fourth year. The competition aims to educate bartenders about tequila and it culminates in week-long trip to Mexico.

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Pernod Ricard is to roll out its Olmeca tequila brand's Tahona Society cocktail competition for the fourth year. The competition aims to educate bartenders about tequila and it culminates in week-long trip to Mexico.

 

Local heats are taking place this month in Turkey, Russia and China with further heats scheduled in the UK and across Europe and the US throughout Spring and Summer 2013. Bartenders from around the world can follow the competition and register their interest on the Tahona Society Facebook page www.facebook.com/TahonaSociety.

 

Finalists from each participating market will fly to Mexico in September 2013 for the grand final and a week-long trip, which includes a tasting and tour of the Olmeca distillery with Olmeca's maestro tequilero, Jesús Hernández.

 

National heats vary in each market but usually involve a day of tequila training as well as a cocktail competition.

 

Olivier Fages, international vice-president for Pernod Ricard Mexico said: "Providing support and engaging, educative initiatives for the bartending community is really important to Olmeca, so working with the Tahona Society founders to increase bartenders' understanding of authentic tequila and help them gain international exposure for their mixology skills is a real pleasure for us."

 

Heinz Kaiser from Dino's American bar in Vienna won the 2012 Tahona Society Cocktail Competition with his 'LaPaloma Negra' cocktail, a Manhattan-style drink infused with cumin-scented smoke, inspired by the late Mexican singer Chavela Vargas. Kaiser's prize was a return trip to Mexico to work alongside Olmeca's Jesús Hernández at the Olmeca Distillery in Jalisco this year.

 

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