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Halewood aims to put stamp on craft beer with Sadler’s acquisition

Published:  26 June, 2017

Halewood Wines & Spirits is marking itself out as a contender in the global craft beer market via a new investment deal with Sadler’s Brewing Co.

The Liverpool-based drinks company has bought a majority stake in the Stourbridge brewer, in a move that is similar to the one made with Cumbrian firm Hawkshead Brewery earlier this year.

With the deals, the producer and distributor will strengthen its position in in the mid and north of England, as well as cementing their position as a player in the craft beer movement.

Sadlers’ craft beer portfolio will be distributed via Halewood and will sit alongside its flagship brands Lambrini, Crabbie’s and Red Square vodka.

Sadler's, which is a family-owned business based in the West Midlands, will benefit from Halewood’s infrastructure both in the UK and overseas.

Halewood Wines & Spirits’ group CEO, Stewart Hainsworth, said that his company would support Sadler's and and “talented” fifth generation brewer Chris Sadler, who will continue to lead the brewery.