Subscriber login Close [x]
remember me
You are not logged in.

Barefoot marks Beach Rescue Project’s 10th anniversary with six ‘beach cleans’

Published:  07 August, 2017

Barefoot Wine celebrated the 10th birthday of its Beach Rescue Project with six community-led ‘beach cleans’ across the UK.

The additional beach cleans, which took place between May and July in Brighton, Crosby, Dunbar, Porthcawl, Tynemouth and Perranporth, saw more than 200 volunteers clearing more than 1.3 tonnes of rubbish from their local beaches.

A giant set of Barefoot weighing scales popped up on each beach to measure the amount of rubbish collected, while online influencers were drafted in to help the cause, including travel vlogger PsychoTraveller who, alongside local press coverage, has helped the activity generate two million impressions, said brand owner E&J Gallo.

The initiative, which forms part of Barefoot’s mission is to “make the world a better place through wine”, has to date seen the company work with 6,200 volunteers to collect 13 tonnes of litter from UK beaches.

“This year, we were delighted to see people from six communities come out in force to help us clean their beaches and make the local area a better place for everyone to enjoy in the process,” said Olga Senkina, marketing director EMEA.

Claiming to be the fastest growing of the UK’s top ten wine brands, sales of Barefoot increased 26% in value in the past year in the off-trade, according to Nielsen (MAT to 20 May, 2017).