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Off Piste Wines - Marketing Manager

Published:  24 August, 2017

Off-Piste wines based in Cheltenham are looking to recruit an office based Marketing Manager.

Reporting to the NPD Manager the role will incorporate work at all levels of the business.  The role is very hands on but will also have assistance from another member of the team for implementation, activation and social media.

You will be responsible for strategy & implementation of all aspects of company and brand marketing. 

The role includes but is not limited to the following tasks;

  • Annual brand marketing plans (working in conjunction with our NPD Manager)
  • Strategy & implementation of trade press communications and advertising
  • Strategy & implementation of PR campaigns for consumer media for OPW brands e.g. Most Wanted, PinotPinot including press office, influencer activity, e-newsletters etc
  • Strategy and implementation for social media for Off-Piste and OPW brand pages
  • Communication with wine writers & journalists including organising sample mail-outs and follow ups
  • Retailer specific marketing activity
  • Management of trade events including trade fairs e.g. London Wine Fair, Prowein, other global fairs
  • Management of consumer-facing events
  • Website updates for OPW and brand sites
  • Focus Groups

Candidate skills and experience:

Ideally this person would have a consumer PR background to enable them to directly do this activity without the need of a PR agency

Having worked in Brand Activation, ideally with experience of leading promotional activity conducted in a retail field sales role, you’ll be able to successfully manage and implement marketing plans.

To APPLY for this role send your CV and covering letter to Rachel Archer on Rachel@offpistewines.com

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