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New research backs up trend for drinking less

Published:  17 October, 2017

Almost half (44%) of British people are drinking less when going out, new research from purchasing company Beacon has revealed.

The survey of 2,000 people found that drinking less was most prevalent amongst the over-55s (48%), followed closely by 18 to 24 year olds (45%).

It also revealed the biggest influences for the decline in drinking were the rising cost of alcoholic drinks and health reasons.

Scotland and the South East were the top regions drinking less than last year, according to the research, with over half of the respondents (50.6%) saying they had reduced their alcohol intake.

The report said the dramatic reduction in Scotland could be due in part to the lowering of the country’s drink-drive limit in December 2014.

In Northern Ireland 50% of people were drinking less, with 46.7% of people in the East Midlands having reduced their consumption and 46.6% in the South West.

The research highlighted the seismic shift sweeping the nation with people moving away from traditional tipples of the past and reflected new trends such as “healthy and thriftier living”, said Beacon.

“We predict a continued rise in the importance of non-alcoholic drinks, lower alcohol alternatives and healthier drink choices as we move into 2018,” said managing director, Paul Connelly.