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Gin and tonic combine

Published:  23 July, 2008

Fever-Tree, the company behind the self-styled world's first premium tonic water', has joined forces with ex-Plymouth Gin MD Charles Rolls.

Rolls will become MD of Fever-Tree Ltd, with Fever-Tree founder David Bromige joint MD.

Rolls said: Premium vodkas and gins have become a regular part of the consumer's repertoire, but they are forced to mix them with the same old tonic waters. Fever-Tree's taste and aroma are blended to enhance the flavour of the great gins and vodkas, not overpower them.'