Boutinot maps South Africa with three-tiers regional range

By Lisa Riley

Published: 12 December, 2017

Boutinot has expanded its South African portfolio with a three-tiers range created to chart the story of the Cape’s regional diversity and simplify it for consumers.

Available to the off-trade now, The Capeography Co range comprises three tiers – Landscape, Seascape and Cloudscape, with each specifically sourced to illustrate South Africa’s ability to produce a wide variety of terroir-driven, regionally expressive and great value wines.

The initial range comprises Landscape Grenache Blanc 2017, Swartland (rrp £8), Seascape Malbec 2017, Coastal Region (rrp: £8) and Cloudscape Sauvignon Blanc 2017, Elgin & Cinsault 2016, Paarl (rrp: £10).

Landscape is made with grapes sourced from inland vineyards which are hot, parched and dry and where only drought-resistant grapes can thrive, while Seascape is focused on grapes with “finesses and elegance” thanks to them being sourced from vineyards with a cooling Atlantic wind, which slows the ripening process. Cloudscape meanwhile is made with cool climate grapes from vineyards at altitude.

The newcomer would, by championing different grape varieties and regions while also providing “great quality”, help the South African category grow in the future, said Boutinot.

“South Africa has been in our blood for over two decades,” said South African product manager, Robin Naylor, who has worked with Boutinot’s winemaking team for the brand.

“We have long talked about how the ‘whole of the Cape is our vineyard’, and The Capeography Co demonstrates how different weather patterns, topography and soils create numerous growing conditions, and how certain cultivars respond.”

Boutinot first started producing wine in South Africa 24 years ago. In that time, the company has built a network of partnerships and growers across the Cape and now has a dedicated team of seven people on the ground at its HQ in Franschhoek.

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