Subscriber login Close [x]
remember me
You are not logged in.

Old Forester gets heritage inspired makeover

Published:  04 January, 2018

Bacardi Brown-Forman Brands (BBFB) has given its Old Forester 86 proof expression a heritage inspired revamp.

The new look bottle, which marks the first activity for the bourbon since its UK launch in April 2016, has been designed to emphasise the brand’s heritage and draws upon art deco inspiration aimed at creating a more premium and authentic look.

Rolling out across the UK now, following its US roll out last year, the updated design includes a new glass shape, premium metal closure and foil embellishments.

In addition, in a bid to bring to life that Old Forester is still produced today by its founding family, the seal of approval by George Garvin Brown has been enlarged on a paper label alongside a refined lower label.

The “attractive new look” would help make the bottle stand out on shelves against the growing UK bourbon category, said Georgia Donmall, UK brand manager.

“Old Forester is the perfect bourbon for consumers entering into premium bourbon and this packaging development is a way to help reinforce this amongst consumers,” she said.

Established in 1870, is America’s first bottled bourbon and is the only one to be distilled pre, post and during Prohibition by the same founding family.