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Conviviality signs deal as Marqués de Riscal distributor

Published:  13 February, 2018

Conviviality has signed a deal as the exclusive UK distributor of Marqués de Riscal, taking over from Barwell & Jones.

The deal will see Conviviality take on distribution of the Spanish wine brand across all channels, with on-trade sales through Matthew Clark and independent retail sales through Walker & Wodehouse.

Taking place with immediate effect, the addition of the Marqués de Riscal portfolio would strengthen Conviviality’s Spanish portfolio to offer customers “an even broader” range to choose from, said Simon Jerrome, head of wine buying at Conviviality.

“This is a very exciting acquisition for us. We are committed to working with pioneering companies to bring our customers the very best products,” he said.

Marqués de Riscal said the collaboration would allow the brand to build and increase its UK presence in the on-trade and with independent specialists.

“Through its position in the UK market, Conviviality is the perfect partner to take us forward and we are thrilled to be working with them,” said José Luis Muguiro, general sales director and board member.

Claiming to have one of the highest average ages of any winery in the area, the full Marqués de Riscal portfolio comprises; Viña Collada red Rioja, Marqués de Riscal Rosado, Arienzo Marqués de Riscal Crianza, Marqués de Riscal Reserva, Marqués de Riscal Gran Reserva, Finca Torrea Rioja, Marqués de Riscal red 150 Anniversary, Barón de Chirel Rioja red, Frank Gehry Selection Reserva, Marqués de Riscal Rosado Viña Viejas and Barón de Chirel white viñas centenarias.