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Hardys and Echo Falls achieve ‘Superbrands’ status for third time

Published:  12 March, 2018

Accolade wine brands Hardys and Echo Falls have made it into the UK’s Superbrand list.

The achievement marks the third time for both brands to form part of the Superbrands list, which has been published annually in the UK since 1995 to pay tribute to “exceptional” brands.

Having appeared on the list in 2014 and 2015, Hardys and Echo Falls were identified as Superbrands this year (2018) following an extensive and robust research process that measures the equity of thousands of brands, with only the most “highly-regarded” achieving the status.

The achievement by Hardys and Echo Falls, which are Accolade’s two best-selling wines, were indicative of the company’s continued leadership of the UK wine category through “its strength of its portfolio and its commitment to excellence and ongoing investment”, said Ade McKeon, general manager, UK and Ireland.

“As champions of great quality wine that appeals to a wide range of consumers, we are delighted that our two best-selling wines have been independently declared Superbrands,” he said, adding Accolade had enjoyed a strong Christmas as the sixth biggest supplier in total alcohol sales.

Not resting on its laurels, the business had an exciting year ahead with NPD and major marketing investment on its focus brands, he said.

The Superbrands organisation runs across the world, with the UK programme run under license by The Centre for Brand Analysis.

Hardys is worth £275.6 million in sales, while Echo Falls has since its launch in 2003 grown to be worth £164 million, according to Accolade.