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The festive Grouse

Published:  23 July, 2008

This Christmas will see a six-week advertising campaign featuring The Famous Grouse.

For the first time, the adverts will show the entire Grouse portfolio, including The Famous Grouse Liqueur. The three commercials - entitled Red Carpet, On Ice and Best Loved - will be aired on terrestrial and satellite channels.

Maxxium UK, which handles sales, marketing and distribution for the brand, said that the campaign will cost 2.75 million.