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Wolf Blass celebrates Ashes Test success

Published:  23 July, 2008

Wolf Blass, the FGL-owned Australian wine brand, is claiming an unprecedented level of success after its sponsorship of the summer's Ashes Test series, part of a four-year sponsorship for the Test match grounds. A spokesperson for Wolf Blass said that, up to and including the fourth Test at Old Trafford, the equivalent advertising value to ABC1 males' was 3.75 million, with an equivalent PR value' of 3 million. This represents a return on its investment of 1:15.

A Wolf Blass spokesperson said: 'The Ashes caught the imagination of the British public in a way that few sporting events in recent history have managed, and it drew a whole new set of fans to cricket. The sponsorship has raised awareness of Wolf Blass and the brand's image above and beyond our expectations, and we look forward to continuing the sponsorship in years to come.'

The impact that coverage had on sales should become clear from next month's Nielsen figures.