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Thresher seeks ale fame

Published:  23 July, 2008

The Thresher Group is backing British beer with its latest Famous for Ales campaign. From 6 December, more than 800 of the group's stores will feature local ales, with 56 different ales sourced to cover the campaign. Each of the stores involved will stock four of the ales produced within its region, with the ales sold on a permanent four-for-6.49 mix-and-match offer.

The Thresher Group is backing British beer with its latest Famous for Ales campaign. From 6 December, more than 800 of the group?s stores will feature local ales, with 56 different ales sourced to cover the campaign. Each of the stores involved will stock four of the ales produced within its region, with the ales sold on a permanent four-for-£6.49 mix-and-match offer.

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