Coyle works with Coto

Published: 23 July, 2008

Former Oddbins head buyer Lynne Coyle is working on a new project with Rioja producer Bodegas El Coto.
We're working on a new-wave style Rioja with more fruit and made in a more modern style,' said Coyle.
It will be targeted at the type of consumer who is more used to drinking New World wines than traditional Rioja. It will also have modern, more user-friendly packaging.'
The wine is expected to retail at around 6.99-7.99 with promotional support.
The wine will be distributed by Cockburn & Campbell (which is part of the Young's group), as is the rest of the El Coto range.

Former Oddbins head buyer Lynne Coyle is working on a new project with Rioja producer Bodegas El Coto.

?We?re working on a new-wave style Rioja with more fruit and made in a more modern style,? said Coyle.

?It will be targeted at the type of consumer who is more used to drinking New World wines than traditional Rioja. It will also have modern, more user-friendly packaging.?

The wine is expected to retail at around £6.99?7.99 with promotional support.

The wine will be distributed by Cockburn & Campbell (which is part of the Young?s group), as is the rest of the El Coto range.

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