Bottle Green forms JV project with Saatchi

Leeds-based distributor and brand owner Bottle Green is going into a partnership with strategy and creative consultancy Industry @ Saatchi to develop a new wine brand that can create a strong consumer following without having to rely on price'.
The joint venture will probably produce its first product later this year' according to Bottle Green managing director, Jerry Lockspeiser. I heard Vicky Moffat, managing director of Industry @ Saatchi talking about the opportunity to create a really exciting wine brand so I picked up the phone and called her. This partnership is all about mixing our wine knowledge with their branding and creative skills. It's early days yet but I'm confident we can come up with a really exciting brand that can really relate to consumers and excite them. We've already done some interesting stuff with our brands such as PKNT, but there's so much more we could do with wine.'