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V&S to sell Danzka

Published:  23 July, 2008

Swedish giant V&S is to sell its Danish vodka brand, Danzka, and increase its focus on its core portfolio of Absolut vodka and Cruzan rum.

Although Absolut has not announced who is buying the brand, it is believed to be CL Financial, a Barbados-based group that has been on an acquisitions spree recently.

CL Financial owns Burn Stewart Distillers, Hine Cognac, Belvedere and London-based distributor Paragon Vintners.

It sold its stake in Cruzan to V&S last year. Danzka vodka - strong in the travel retail sector - was stocked by Unwins in the UK.