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Nobilo, New Zealand's second-largest wine producer,

Published:  23 July, 2008

has announced plans to spend 250,000 on a media and public relations campaign during 2006.

The new campaign reflects New Zealand's stunning and dramatic scenic landscapes (including the image, left), and aims to 'endorse the heritage of Nobilo within its homeland', according to a spokesman.

The advertisements, which will run over the summer, feature the new strapline 'Pure New Zealand, Pure Nobilo', and will be placed within top-end food and lifestyle magazines such as Olive and delicious.