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Threshers and Bargain Booze top consumer poll

Published:  23 July, 2008

A survey of more than 1,500 off-licence customers saw Bargain Booze and Threshers named as the best specialist off-licences.

The survey, undertaken by research group HIM for its SOLtrack programme, saw Bargain Booze voted Best Retailer, the Retailer with the Friendliest Staff and the Best Promotional Uptake.

Threshers took the titles of Best Wine, Best Spirits and Best Tobacco Retailer. Shoppers were interviewed as they left 14 different store fascias.

The survey also found that 59% of off-licence shoppers are male (a higher footfall of male customers than those found in convenience or forecourt stores) and that they are buying both beer and wine.

Unsurprisingly, beer is the number one purchase (77% of men purchase beer in off-licence premises).

Natalie London, operations director of HIM, said: The survey revealed that there are plenty of areas where specialist off-licences could be increasing sales, such as improving impulse buys, targeting high-value shoppers - those who entertain and want a higher-priced wine for entertaining and who currently represent 21% of all sales.'

She added: Sixty-five percent of off-licence shoppers surveyed rated "acceptable prices" as being one of the most important shopping factors. This contrasts with price sensitivity being at 30% for licensed convenience stores and 24% for forecourt licensed stores. Above all, specialist off-licences should be concentrating on keeping their regular customers happy, as they account for 45% of all sales.'

Shoppers were interviewed at the following fascias: Threshers, Victoria Wine, Bargain Booze, Threshers & Food, Simply Drinks, Drinks Cabin, Haddows, The Local, Booze Buster, Simply Food & Drinks, Oddbins and Majestic Wines.