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Published:  23 July, 2008

The Cert Group has suspended its wine business, because volumes remained low and the "cash burn has continued at too high a level". Jeff Stanton, Cert's chief executive, said: "Although wine sales have increased, the rate of increase is not sufficient to justify the continuation of trading without committing a very large proportion of the group's resources to the establishment of the brand." There are a "small number of redundancies", including wine buyer Kim Tidy, buying controller Paul Liversedge and content manager Gayle Sullivan. Cert's specialist supply chain consultancy and technology division will continue to develop the technology platform, and is said to be in discussion with "a number of major retailers who are interested in accessing the technology and fulfilment capability". Stanton said: "We are all very disappointed, but it would be foolish to pretend that the marketplace and economic conditions have not changed since Bringmywine was conceived. "We believe that the concept that we developed is still valid. The interest of a number of major retailers is testimony to that. My responsibility is to ensure that the group uses its resources in the most effective way," said Stanton.