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Oddbins to end single-bottle discounts

Published:  23 July, 2008

Oddbins is to end all price promotions on single bottles of table wine from 21 August in favour of reducing prices across its range.

However, it will reward bulk purchasers by offering a 20% discount across its entire range of exclusive listings, which currently account for around 90% of the listings.

Head of buying Emma Nichols commented: This is a very positive message for us. We have always been at the forefront of wine education and by offering a genuine price for the wine, we are able to ensure our customers can trust they are getting what they pay for. The wine-buying public is increasingly looking for real quality and by stopping promotions on single bottles we can offer a true price for the fill on a continual basis.'