Beer sales hit the hardest but wine volume up 3% year-on-year.
Page suggests the on-trade should target families and the 50+ market due based on Scottish consumer research, which shows more people would visit pubs or other trade operators if they were non-smoking.
He warned, however, that despite a 12% increase in Scottish consumers claiming they would visit more often once the smoking ban was in place, "alcohol volumes do not
seem to be supporting this.
"Not surprisingly volumes have been worse hit in the winter months when smokers are less inclined to stand outside in order to have a cigarette," he said, adding suitable outdoor facilities should be a priority.