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Australia to boost fortified wine sales to Europe

Published:  23 July, 2008

AUSTRALIA: The Australian Government is to provide AUS$500,000 (206.994) to assist the country's fortified wine industry in a bid to increase exports to Europe.

The money will be given to winemakers of Rutherglen, Victoria, to help the industry re-brand its products and increase access to the European market.

The wine industry would have to use alternatives to names such as Sherry and Tokay, in order to compile with the proposed European Community Agreement on Trade in wine, the minister for agriculture, Peter McGauran said.

"The Government will assist the industry in growing its share of the fortified wine market, while meeting our international obligations under the agreement."

The Winemakers Federation of Australia has developed the Fortified Wine Code of Practice.