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Australian appellation rejected

Published:  23 July, 2008

Plans to create a new Geographical Indication (GI) called Penola have been thrown out by authorities as "confusing and potentially misleading".

The proposed Penola GI in South Australia, would have bordered the Coonawarra and Wrattonbully regions but crucially, would not have included the town of Penola, which has been part of the Coonawarra district since 2004.

The Geographical Indications Committee (GIC) would consider a more relevant, alternative proposal from producers in the region.

Jock Osborne, the GIC's executive officer, said: "The GIC is happy to receive a new application for a region in the area but applicants should reconsider the boundaries and consider a name other than Penola."