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Houghton wines go out to sea

Published:  23 July, 2008

UK: Western Australia's Houghton winery is taking its samples out to sea as the official sponsor of Houghton rib.

Based on the River Dart, crews participating in the Port of Dartmouth Royal Regatta, running from August 30 - September 1 will be able to sample its premiumwine at sea.

An estimated 90,000 visitors will have the chance to try their hand at a blind tasting challenge to win a bottle in the Houghton marquee.

Cellar Door, owned by Constellation Europe, spokesman said: "The Dartmouth Royal Regatta is a key summer event for the South West of England and our sponsorship supports retail and on-trade listings through increased consumer awareness and samplings in a fun and relaxed environment.

"Visitor numbers are expected to be up by around 20,000 this year."