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Wine drinkers still prefer glass

Published:  23 July, 2008

UK: Despite industry efforts to introduce increasingly environmentally friendly packaging, most consumers still opt for glass

Although many consumers are open to ideas about changing wine packaging, glass remains the container of choice, and the one that most consumers feel reflect good quality content.

Two-thirds of regular wine drinkers currently think that wine should only be packaged in a glass bottles, and amongst them younger drinkers and high involved drinkers were most likely to agree that wine should only be contained in glass.

The findings come from the most recent WSTA & Wine Intelligence 'Consumer Intelligence' report, following a survey conducted amongst wine drinkers in August.

The survey indicates just 37% of consumers would be prepared to consider alternatives to glass bottles for wine packaging with Bag-in-Box having most consumer support, with 40% of UK wine drinkers saying that had bought wine in the format over the past three months.

Only 1% of consumers bought wine in Tetra Pak during the three-month period, but this was seen as an encouraging figure considering the number of products available in Tetra Pak.

The appeal of alternative packaging also varied by occasion: when considering various options for buying wine in alternative packages such as parties, picnics or informal meals at home, 82% of consumers would consider a PET bottle, 79% a bag-in-box, 65% a pouch, 59% a tetrapak carton, but 61% ruled out wine in a ring pull can for all occasions.

Commenting on the quarterly Consumer Intelligence Report, WSTA chief executive Jeremy Beadles said:

"Many of our members are currently looking at ways of reducing their environmental impact and for some this includes considering alternative packaging solutions: lighter weight glass bottles, plastic bottles, pouches, cans and cartons. I hope that this research will help them understand consumer attitudes towards these developments."