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US winemakers challenged by imports

Published:  23 July, 2008

US: European imports gain a share of the super and ultra premium segments

Over the years, imported wines have been consistently increasing their share of the US. market.

Last year, imports outperformed the overall wine market with a 9% growth in volume and 10% in value. The trend of import growth appears to have accelerated in the first quarter of 2007, as California wine sales were flat (-1%) compared to the first quarter of 2006, while imports rose 24%.

Italy is the largest import source in terms of volume, while France leads in value. Australia is the second largest importer by volume, but lags in value.